The partnership includes exceptional performances and
different content material, AT&T said in a statement. economic terms have
been no longer disclosed.
swift will headline the AT&T DirecTV exceptional
Saturday night time live performance in Houston
on Feb. 4, the night time earlier than the 2017 first rate Bowl. The country
wide soccer League has stated that lady Gaga will perform at some point of the
halftime display of the sport.
distinct content material and portions of swift's concert
might be made available to AT&T's U-verse video and DirecTV customers after
the show, AT&T spokesman Brett Levecchio stated.
AT&T plans to go into the crowded on-line television
marketplace, now ruled with the aid of Netflix Inc (NFLX.O) and Amazon.com Inc
(AMZN.O), later this year. it's far preparing to release its on-line streaming
television provider, DirectTV NOW, because it seeks to woo visitors who need a
much less highly-priced alternative to cable and satellite tv for pc tv services.
Levecchio declined to say whether or not quick, as a part of
the deal, will assist AT&T market DirecTV Now or offer unique content
material for the provider.
AT&T bought DirecTV for $48.5 billion closing year to
emerge as the largest U.S.
pay television provider. DirecTV added in pop singer Rihanna to carry out at
its great Saturday night event in 2015 and rock band pink warm Chili Peppers to
carry out at the event in 2016.
rapid, 26, is a ten-time Grammy Award winner. She topped
this yr's Forbes listing of the world's highest-paid celebrities, incomes $a
hundred and seventy million.
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