Samsung Electronics to gather artificial intelligence company Viv, run by means of Siri co-writer

via Se younger Lee large Samsung Electronics Co Ltd stated on Thursday it's far acquiring U.S. artificial intelligence (AI) platform developer Viv Labs Inc, a firm run via a co-creator of Apple Inc's Siri voice assistant application.

Samsung said in a assertion it plans to combine the San Jose-based organization's AI platform, known as Viv, into the Galaxy smartphones and make bigger voice-assistant offerings to domestic home equipment and wearable technology gadgets.

financial terms were now not disclosed.

era corporations are locked in an increasingly more heated race to make AI properly enough to let consumers interact with their devices greater obviously, specially thru voice.

Alphabet Inc's Google is broadly taken into consideration to be the leader in AI, however others such as Amazon.com, Apple and Microsoft have also launched their own services which include voice-powered digital assistants.

Samsung, the sector's pinnacle smartphone maker, is likewise hoping to differentiate its gadgets, from telephones to refrigerators, through incorporating AI.

the purchase of Viv ought to help the Korean company shore up its competitiveness at a time while Google's new Pixel smartphones - armed with the U.S. firm's voice-powered virtual assistant - threatens Samsung and other smartphone makers who're in large part reliant on the Android running platform.   

"Viv brings in a very particular era to allow us to have an open device in which any 1/3-party carrier and content material vendors (can) upload their services to our gadgets' interfaces," Rhee In-jong, Samsung's executive vice president, advised Reuters in an interview.

The executive stated Samsung wishes to "simply revolutionize" how its devices function, shifting toward using voice rather than simply contact. "We can't innovate the usage of only in-house era," Rhee said.

Viv chief executive and co-founder Dag Kittlaus, a Siri co-author, and other top managers on the firm will hold handling the commercial enterprise independently following the acquisition.

Rhee advised Reuters Samsung will retain to search for acquisitions to reinforce its AI and different software program abilities, with out naming any goals.